Exclusive: iPad App Store Video Walkthrough - Showcasing Over 700 iPad Only Apps
Ready to take a walkthrough of the entire iPad App Store and see over 700 iPad only apps that have already been approved? — Enjoy (link): — That's a lot of apps, huh? — Related Posts
Context & Ripple Effects
Apple had already unveiled the iPad App Store and publishers were beginning to document its catalog through store-browsing videos. The count of approved iPad-only titles turns those early previews into evidence of a substantive launch catalog.
That matters because the iPad is drawing developers into Apple’s App Store, reducing their incentive to explore rival mobile software marketplaces.
First-order effects
- iPad buyers gain a broader set of software choices at launch, while approved developers gain access to a dedicated iPad storefront.
- Apple’s App Store becomes the immediate distribution point for the more than 700 iPad-only titles identified in the walkthrough.
Second-order effects
- Rival mobile marketplaces face a harder developer-acquisition pitch as iPad-focused software is concentrated in Apple’s store.
- Developers and publishers must compete more directly for discovery inside a catalog that is already large enough to require walkthroughs and browsing tools.
Third-order effects
- If iPad continues to attract developers, mobile software distribution will consolidate further around device-linked storefronts, with Apple’s catalog becoming a stronger gatekeeper for iPad customers.
The trend: The iPad is reinforcing the shift toward device-specific app ecosystems in which software selection and distribution are controlled by the platform owner.