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Chronicles

The story behind the story

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Tweets are the new quotes

Have you ever been quoted in a news article or blog post?  If so, you know it can be a strange experience: you recognize your words, but they never sound quite right.  It's the peril of transcription.  —  That's just one of a couple reasons we like ReadWriteWeb's approach …

Twitter Media

Context & Ripple Effects

ReadWriteWeb had already framed Twitter as a reporting tool, including a 2009 examination of how media can take cues from Twitter and its writers' use of short posts to source larger stories. Its April 2010 look at what a tweet looks like set up the practical question of how those posts should appear in published coverage.

Twitter's proposed embedding approach gives publishers a way to present a post as the original object rather than a transcription, addressing the attribution and wording problem identified in the article.

First-order effects

  • ReadWriteWeb and other publishers can quote Twitter users through an embedded post, preserving the original wording and platform context rather than retyping it.
  • Twitter gains a more direct role in the presentation layer of online journalism, while quoted users' posts become visible inside third-party articles.

Second-order effects

  • Newsrooms that already use Twitter for sourcing can incorporate posts into stories with less transcription and clearer attribution, tightening the link between reporting workflow and publication format.

Third-order effects

  • If publishers adopt embedded posts broadly, social updates become reusable primary-source objects in web publishing, shifting quotation from editorial reproduction toward platform-mediated display.

The trend: Twitter is moving from a tool journalists use to find information toward infrastructure through which journalism displays and attributes it.