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Monster Merger: IBM Buys SPSS For Approx. $1.2 Billion In Cash Deal

IBM is buying analytics software and solutions provider SPSS in an all cash transaction at a price of $50/share - a 42 percent premium to Monday's closing price of $35.09 on Nasdaq - resulting in a total cash consideration …

TechCrunch Robin Wauters

Context & Ripple Effects

IBM had already used acquisition to broaden its enterprise software portfolio, including its $1.3 billion ISS security deal in 2006. In 2009, it also added Exeros, a data-relationship-discovery company, to its business analytics unit; SPSS brings an established analytics-software provider into that same strategic area.

The all-cash offer gives SPSS shareholders a defined exit at a substantial premium while putting SPSS’s analytics products inside IBM’s larger enterprise sales and services organization.

First-order effects

  • IBM acquires SPSS for about $1.2 billion in cash, giving IBM ownership of SPSS’s analytics software and solutions business.
  • SPSS shareholders are offered $50 per share, shifting the company from a standalone Nasdaq-listed vendor to part of IBM.

Second-order effects

  • Standalone analytics vendors must compete more directly against an IBM offering that can pair analytics software with its existing enterprise technology and services relationships.
  • Enterprise buyers evaluating analytics tools gain a supplier able to bundle SPSS products into broader IBM engagements, increasing the value of IBM’s installed-customer access.

Third-order effects

  • The deal reinforces specialist absorption risk in enterprise software: established vendors with differentiated analytics capabilities become plausible acquisition targets for larger platform suppliers.
  • If IBM continues combining niche data-management and analytics assets, competition in business analytics will tilt toward integrated portfolios rather than point products.

The trend: Enterprise technology suppliers are using acquisitions to assemble broader data and analytics portfolios around their existing customer relationships.