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Chronicles

The story behind the story

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Mike Arrington is Right, Facebook is Wrong

Mike Arrington and I had a sometimes violent disagreement on today's Gillmor Gang.  —  The reason we were arguing?  Because we both were arguing different things.  —  Mike Arrington was arguing that Facebook was in the wrong …

Scobleizer Robert Scoble

Context & Ripple Effects

The dispute follows earlier criticism of Facebook and arrives as Facebook is expanding third-party access through Facebook Connect and Jabber-based chat access. The immediate fault line is who controls users’ profiles and data, a contest in which Facebook, Google and MySpace are all competing.

First-order effects

  • Facebook faces a public challenge from Mike Arrington over its claim to control user profiles and the terms on which outside services can use them.
  • Facebook Connect’s third-party API becomes more than a distribution feature: it is a test of whether Facebook can extend its network while retaining control of identity data.

Second-order effects

  • Google and MySpace are pressured to distinguish their own profile and data-control policies as competition shifts from attracting users to governing the identities users bring across services.

Third-order effects

  • If social networks keep opening APIs while retaining control of profile data, interoperability will be defined by platform owners’ terms rather than by user portability.

The trend: Social-network competition is moving beyond audience scale toward control of the identity and profile data that connects users to outside services.