The Vloggies was the Rite-Spot Saturday
The place to be Saturday evening was the Vloggies Awards in San Francisco- the best of the best video bloggers. — Organized by PodTech, co-founded by John Furrier, the event brought together an eclectic, and very much a San Francisco crowd.
Context & Ripple Effects
The Vloggies follows June's Vloggercon gathering around participant-made media, indicating that video bloggers are developing their own venues for both community-building and recognition. PodTech, already expanding its video operation through the acquisition of Geek Entertainment TV, is using the awards to convene that audience in San Francisco.
For PodTech co-founder John Furrier, organizing the event puts the company at the center of a creator community rather than solely in the role of a producer and publisher.
First-order effects
- PodTech gains a direct convening role with video bloggers and the San Francisco technology crowd assembled for the awards.
- Video bloggers receive a dedicated awards forum that publicly distinguishes work within their emerging medium.
Second-order effects
- PodTech's programming and distribution efforts gain closer access to creators whose work and audiences can feed its video-focused network.
- Other publishers seeking video-blogging talent must compete with PodTech's visibility as an organizer as well as a producer.
Third-order effects
- If creator conferences and awards continue to multiply, online video will build its own gatekeepers and status signals alongside its low-barrier publishing model.
The trend: Video blogging is moving from dispersed individual publishing toward institutions that organize creators, recognition, and distribution.