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Google Reincarnates Dead Paper Mill as Data Center of Future

Google's Finland data center is the ultimate metaphor for the Internet Age (Photos: Google)  —  Joe Kava found himself on the southern coast of Finland, sending robotic cameras down an underground tunnel that stretched into the Baltic Sea.

Wired Enterprise Cade Metz

Context & Ripple Effects

Google’s Finnish site has been in the works since the 2009 plan to convert a former paper mill, making the project a long-running test of whether inherited industrial infrastructure can serve hyperscale computing. Reporting in 2011 established that the facility was cooled entirely with ocean water.

The tunnel documented here makes the Baltic-water intake a visible part of the facility’s design rather than a back-end utility detail. For Google, the project pairs a repurposed industrial site with a location-specific cooling system.

First-order effects

  • Google gains a data-center asset built around a former paper mill and Baltic-water cooling, reducing its reliance on a conventional purpose-built facility design at this site.
  • The Finnish facility’s water-intake tunnel becomes core operating infrastructure for the cooling approach described in earlier coverage.

Second-order effects

  • Other large data-center operators face a clearer siting trade-off: access to suitable natural cooling and reusable industrial infrastructure can matter alongside the building itself.
  • Owners and planners of retired industrial sites gain a concrete Google example for pitching those locations to compute operators, provided the local utility and cooling conditions fit.

Third-order effects

  • If the model is replicated, data-center expansion will increasingly be shaped by place-specific energy and cooling resources, not just by generic warehouse-style construction.
  • The project points toward reuse of industrial assets as part of computing infrastructure strategy, with each location’s physical constraints determining whether the approach transfers.

The trend: Hyperscale data centers are becoming more tightly designed around local industrial infrastructure and natural cooling resources.