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Core i7 iMacs showing up DOA — including ours

including ours —  Apple's new Core i7-based iMac might be a performance monster, but it looks like the whole family's having some problems getting out of the gate: in addition to the previously-noted performance issues with the Core 2 Duo models …

Engadget Nilay Patel

Context & Ripple Effects

The Core i7 27-inch iMac entered the market with benchmarks showing a large performance gain, reinforcing the argument that faster iMac hardware was narrowing the case for a more expensive desktop. But the broader 27-inch range had already drawn reports of performance problems in Core 2 Duo configurations.

Reports of Core i7 units arriving unusable turn a performance-led upgrade into a launch-quality issue. That matters because the fault is attached to the configuration meant to showcase the new line's highest-end capability.

First-order effects

  • Affected Core i7 iMac buyers face exchanges or service before they can use the performance upgrade Apple is selling.
  • Apple's premium iMac configuration loses some of its immediate appeal when dead-on-arrival reports accompany its launch.

Second-order effects

  • Desktop buyers comparing the iMac with other Apple desktop options have a stronger reason to delay purchase, weakening the claim that iMac performance alone reduces the need to choose a higher-end machine.
  • Apple's retail and support channels must absorb the cost and customer-friction burden of diagnosing and replacing failed new systems alongside the existing Core 2 Duo complaints.

Third-order effects

  • Repeated problem reports across the 27-inch iMac range make launch reliability a product-line issue rather than a single-configuration blemish, raising the importance of validation alongside benchmark performance.
  • If high-performance configurations continue to arrive with early defects, desktop differentiation shifts from peak speed toward dependable out-of-box operation and support execution.

The trend: Apple's desktop upgrade cycle is making reliability at launch as consequential to product positioning as the performance gains used to market new processors.