Sony rolling out iTunes plus
Let's just say we have a hunch on this one. Sony iTunes Plus high quality AAC files coming to the iTunes store in the next few weeks/months..same deal, 256kbit quality, no DRM. — Now when are they going to drop the “BMG”? We have no idea.
Context & Ripple Effects
Apple had already expanded iTunes Plus DRM-free tracks and cut their price to 99 cents in 2007, while Amazon completed a DRM-free roster including Sony-BMG in January 2008. The reported Sony addition would therefore bring its iTunes terms closer to a distribution model Sony had already accepted elsewhere.
First-order effects
- If confirmed, Sony music sold through iTunes Plus would be offered as 256kbps AAC files without DRM, giving iTunes buyers a DRM-free Sony catalog option.
Second-order effects
- The move would narrow a catalog-policy difference between iTunes and Amazon, shifting competition for Sony downloads toward storefront experience and music selection rather than DRM terms.
Third-order effects
- The pattern points to major labels treating DRM-free distribution as a standard retail condition across leading download stores, with format and price becoming the remaining levers of differentiation.
The trend: The reported Sony change fits the broader shift from DRM-restricted downloads toward interoperable, higher-quality music files sold on equal retail terms.