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Chronicles

The story behind the story

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Fox executive new TechCrunch CEO

Heather Harde, senior vice president of mergers and acquisitions at Fox Interactive Media is all set to join as the new chief executive officer at TechCrunch, an technology blog edited and published by Michael Arrington.  —  Arrington could not be reached for a comment.

GigaOM Om Malik

Context & Ripple Effects

TechCrunch is still edited and published by Michael Arrington, while Heather Harde arrives from Fox Interactive Media, where she has been senior vice president of mergers and acquisitions. Her move gives the publication a dedicated business executive alongside its founder-editor.

The hire drew pickups across PaidContent, TechCrunch and several blogs, making the management change a visible test of whether a founder-led technology publication can add operating discipline without displacing its editorial center.

First-order effects

  • Heather Harde takes responsibility for TechCrunch as CEO, separating company management from Arrington's confirmed role editing and publishing the site.
  • Fox Interactive Media loses an M&A senior vice president as Harde shifts from a corporate media role to an independent technology publisher.

Second-order effects

  • TechCrunch's advertisers, partners and prospective deal counterparts gain a senior executive contact, while Arrington can remain focused on editorial output.
  • Other founder-led technology blogs face a clearer choice between keeping commercial and editorial authority unified or adding dedicated management as their operations expand.

Third-order effects

  • The appointment points toward technology publishing becoming more formally managed as influential blogs turn into businesses with distinct editorial and executive functions.

The trend: Founder-led technology blogs are beginning to pair individual editorial brands with professional operating leadership as their commercial stakes grow.