Production values debate breaks out during videologger session
I just listened to the video blogging session at BloggerCon. — In the discussion it was clear that there is a coming conflict between people who "do it for love" and those who are doing video to build an audience …
Context & Ripple Effects
Earlier coverage cast vlogging as a medium in which everyone could become the media. At BloggerCon, the split between passion-led contributors and creators seeking larger audiences makes production quality a fault line in that open model.
First-order effects
- BloggerCon’s video-blogging participants are forced to distinguish between work made primarily for personal expression and work designed to attract an audience, with production values becoming the visible point of disagreement.
Second-order effects
- Audience-seeking videologgers face pressure to treat recording and editing as a more deliberate publishing practice, while passion-led contributors have an incentive to defend lower-barrier participation.
Third-order effects
- If that divide persists, videologging will develop separate norms for casual publishing and audience-building video, rather than a single standard for what qualifies as a vlog.
The trend: Videologging is moving from an open participation culture toward competing models of personal expression and audience-oriented media production.