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Chronicles

The story behind the story

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HP reports Q3 revenue up 12.5% YoY to $15.7B, PC revenue up 18% to $11.8B, but units down 16%, and Printing revenue down 2% to $3.9B; HPQ drops 9%+

Bloomberg Dina Bass

Context & Ripple Effects

HP's Personal Systems business has moved from the steep declines reported in 2023 to renewed growth: the company reported a 7% rise in Personal Systems revenue in 2025 and a 13% increase in the 2026 second quarter. The latest figures extend that recovery, but with revenue growth no longer tracking shipment volume.

Printing has been a persistent drag across the arc, including a 3% Printing-revenue decline in 2024. Its latest contraction reinforces HP's increasing dependence on PCs for topline growth even as the market marks down HPQ.

First-order effects

  • HPQ's more than 9% after-hours decline immediately resets investor scrutiny around whether HP can sustain PC revenue growth while PC unit shipments fall 16%.
  • HP's Personal Systems unit generates substantially more revenue despite lower unit volume, while Printing's $3.9 billion revenue base continues to contract.

Second-order effects

  • HP must rely more heavily on revenue per PC and product mix to support Personal Systems growth, making shipment declines a more prominent measure of demand quality.
  • Printing's continued decline shifts HP's operating narrative and investor focus further toward the PC business rather than a balanced two-segment recovery.

Third-order effects

  • If HP's revenue and unit trends persist, PC makers' reported growth will increasingly reflect pricing and mix rather than shipment expansion, raising the importance of margins and demand durability.
  • HP's multi-year Printing contraction points toward a company structure in which PCs carry a larger share of growth expectations and earnings-market sensitivity.

The trend: HP is becoming more dependent on higher revenue per PC to offset weak shipment volumes while its Printing segment remains in decline.