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Chronicles

The story behind the story

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Apple Said to Have Team Developing Wristwatch Computer

Apple Inc. has a team of about 100 product designers working on a wristwatch-like device that may perform some of the computing tasks now handled by the iPhone and iPad, two people familiar with the company's plans said.

Bloomberg

Context & Ripple Effects

The report reinforces the curved-glass smartwatch claim from two days earlier, turning a design rumor into a more specific account of internal staffing. It arrives while Apple’s iPhone models hold three of the five leading U.S. mobile-phone sales positions in Q4 2012, making any accessory that takes on phone or tablet tasks strategically meaningful.

First-order effects

  • If accurate, the reported 100-person design team commits Apple resources to a wrist-based device intended to extend some iPhone and iPad computing functions.

Second-order effects

  • A wrist companion would make the iPhone and iPad more central as the devices supplying the tasks, software, and user relationship that the smaller screen cannot replace.

Third-order effects

  • If Apple’s reported work becomes a product strategy rather than an experiment, personal computing would move toward wearable form factors where industrial design and daily wearability matter alongside specifications.

The trend: The story is an early signal of fashionized computing: established mobile platforms seeking additional screens that stay closer to the user than a phone or tablet.