Samsung Galaxy S Advance gets official: 1GHz dual-core CPU, Super AMOLED and Gingerbread
Samsung added a new star to its Galaxy universe today, with the release of the Galaxy Advance S. Powered by a 1GHz dual-core CPU, this handset boasts a four-inch, 480 x 800 Super AMOLED display …
Context & Ripple Effects
Samsung is extending the Galaxy line after the Galaxy S II rather than reserving the brand for a single handset. The S Advance pairs a dual-core processor with a four-inch Super AMOLED display while Samsung’s 2GHz Exynos 5250 announcement points to a broader internal hardware roadmap.
First-order effects
- Samsung gains another Galaxy option built around its own Super AMOLED branding, widening its handset catalogue for buyers seeking a four-inch dual-core model.
Second-order effects
- The additional Galaxy variant makes Samsung’s product-line differentiation depend more on display, processor and software combinations, rather than the Galaxy name alone.
Third-order effects
- If Samsung continues to attach successive hardware tiers to the Galaxy family, the brand becomes a portfolio spanning multiple specification levels instead of a single flagship identity.
The trend: Samsung is turning Galaxy into a tiered handset family, using successive processor and display combinations to cover more of the smartphone market.