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LinkedIn sees IPO of up to $274 mln

LinkedIn Corp said it would offer 7.8 million shares in its initial public offering at between $32-$35 apiece.  —  At the high end of the price range, the company, which owns LinkedIn — the online social network for professionals and job seekers …

Reuters

Context & Ripple Effects

LinkedIn’s offering follows a years-long path toward public markets, including its 2007 finance leadership hire and January reports that it was targeting a 2011 flotation. A secondary-market valuation near $3 billion had already given investors a private-market reference point.

The company enters the offering process after passing 100 million members and opening its professional-web platform more broadly, tying its public-market case to both network scale and developer integration.

First-order effects

  • LinkedIn sets a $32-to-$35 price range for 7.8 million shares, giving public-market investors a defined entry point and placing up to $274 million of stock into the offering.
  • The proposed NYSE listing shifts LinkedIn from private and secondary-market price discovery to an openly traded valuation benchmark.

Second-order effects

  • The IPO price will supersede the earlier secondary-sale reference as the clearest market signal for investors evaluating LinkedIn’s member base and platform strategy.
  • Private investors and companies pursuing web IPOs gain a public comparable for how equity markets value a professional-network business at scale.

Third-order effects

  • If public investors reward the combination of a large professional network and an open developer platform, web companies will have stronger incentive to pair network growth with platform expansion before seeking public capital.

The trend: LinkedIn’s offering is part of a shift in which scaled web networks use public listings to convert private-market expectations into a liquid, continuously priced equity market.