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Introducing Amazon RDS - The Amazon Relational Database Service

We are always looking for ways to make it faster, simpler, and more fun to develop applications of all types.  Every hour that you don't spend fiddling with hardware, tracing cables, installing operating systems or managing databases …

Amazon Web Services Blog AWS Evangelist

Context & Ripple Effects

AWS had already established hosted building blocks with Amazon S3 and its SimpleDB service, then added EC2 load balancing, auto scaling, and monitoring in May 2009. RDS extends that stack to applications built around relational databases, shifting database operations from the developer's infrastructure work into an AWS service.

The move matters because it makes AWS's compute and scaling tools more usable for applications whose data layer does not fit a simple key-value model.

First-order effects

  • Application developers can use Amazon's managed relational database service instead of spending time provisioning hardware, installing operating systems, and administering databases.
  • AWS gains a relational data service to pair with EC2-based applications, broadening its platform beyond storage, compute, and SimpleDB.

Second-order effects

  • Teams using EC2 can consolidate more of their application infrastructure with AWS, making the database layer part of the same cloud deployment decision as compute and scaling.
  • Oracle and IBM face a more direct cloud-platform alternative for developers evaluating where to run relational workloads, following Amazon's earlier SimpleDB challenge to established database vendors.

Third-order effects

  • If AWS continues packaging operational tasks as managed services, cloud competition shifts from renting raw infrastructure toward owning more of the application stack.
  • The launch points to a developer market in which reducing operations work becomes a core differentiator alongside compute capacity and storage.

The trend: Cloud platforms are evolving from infrastructure utilities into managed application building blocks that abstract operational work away from developers.