The Best Black Friday Deals
You've reached our hub for 2014's Kinja Deals Black Friday coverage. The deals are already coming in, so start saving right now. Be sure to check out Kinja Deals for our year-round deal and product coverage, and follow us on Twitter to never miss a deal.
Context & Ripple Effects
This 2014 hub continues Gizmodo's now-annual ritual of corralling Black Friday discounts into a single live page, following earlier efforts like the 2010 'Ultimate Cheat Sheet' and the 2012 all-deals roundup. What marks this edition out is its framing around Kinja Deals — positioning the event not as a one-day scramble but as an extension of year-round deal coverage. Later editions in the series, such as the 2018 roundup, show how the format hardened into a recurring franchise with expanding product categories.
First-order effects
- Readers get a single continuously updated destination for 2014's Black Friday discounts, and Gizmodo/Kinja captures peak seasonal shopping traffic at the moment purchase intent is highest.
- The hub funnels that spike of visitors toward Kinja Deals, converting a once-a-year event into exposure for the outlet's everyday product-recommendation coverage.
Second-order effects
- Rival tech outlets respond in kind — Ars Technica and others run their own parallel Black Friday roundups in subsequent years — making comprehensive deal aggregation table stakes rather than a differentiator.
- As categories like smart home devices, wearables, and drones mature, publishers' deal coverage broadens each cycle, pushing editorial teams to build standing commerce desks instead of ad-hoc holiday posts.
Third-order effects
- If the pattern holds, holiday shopping events stop being discrete news moments and become anchors of a permanent affiliate-and-commerce revenue layer inside tech media, reshaping what counts as core editorial output versus monetizable service journalism.
The trend: Tech publishers are transforming one-day shopping events like Black Friday into always-on commerce franchises that blend editorial curation with year-round deal coverage.