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Eyeing Up O2, BT Is Also In ‘Exploratory Discussions’ To Buy EE

Earlier this week, it emerged that BT was eyeing up buying a mobile carrier to expand its existing fixed line business, and that O2 was one of the two under consideration.  Today we have confirmation of the other one …

TechCrunch Ingrid Lunden

Context & Ripple Effects

BT's fixed-line dominance was under pressure as UK consumers shifted to mobile-first connectivity, and the carrier moved to close the gap by acquisition. After reports that O2 was one of two mobile targets under consideration, this confirms EE is the other — setting up a bidding dynamic in which Hutchison's Three also weighed entering the fray for EE or O2. The outcome reshaped the market: BT ultimately landed EE in a $19 billion deal, while Hutchison pivoted to exclusive talks for O2, splitting the two assets between rival bidders.

First-order effects

  • BT now has two live acquisition tracks — O2 and EE — forcing both Deutsche Telekom (EE's co-owner) and Telefónica (O2's owner) to weigh sale terms against a competitive process.
  • EE gains negotiating leverage: a confirmed second bidder raises the price BT must pay and shortens the window before exclusivity locks the asset to one party.

Second-order effects

  • Hutchison's Three is squeezed out of its preferred consolidation path if BT takes either target, pushing it toward whichever asset remains — which is exactly how the O2 talks later unfolded.
  • Vodafone and Sky face a converged fixed-plus-mobile rival sooner, accelerating their own bundling strategies and putting pressure on UK mobile pricing.

Third-order effects

  • The UK market consolidates from four-plus players toward fewer, larger converged operators — a structure regulators would scrutinize, as seen when the CMA eventually cleared BT-EE with conditions.
  • If convergence holds as the winning model, scale becomes the entry ticket, paving the way for later mega-combinations like the Virgin Media–O2 merger aimed squarely at BT.

The trend: This is an early move in the consolidation of European telecoms into converged fixed-mobile giants, where national champions buy scale to compete on bundles, network investment, and content.