iPhone 6 accounts for 68% of all iPhone sales in first 30 days of availability in US, iPhone 6 Plus takes around 24%
iPhone 6 outselling iPhone 6 Plus by 3-to-1 margin in US - report — Though Apple doesn't break down sales figures for specific iPhone models, a new study suggests …
Context & Ripple Effects
Two weeks after Apple reported selling over 10 million iPhone 6 and 6 Plus units in three days — beating the prior year's 9 million — this study fills in the mix behind that headline number: the standard iPhone 6 took roughly 68% of US sales in its first 30 days, with the larger 6 Plus at around 24%. The split matters because it marks the starting point of a mix shift the corpus tracks over the following years: by 2016, Slice Intelligence found the iPhone 7 Plus outsold the smaller 7 within 48 hours of launch, and CIRP later measured the flagship iPhone X at ~30% of first-30-day US sales despite its much higher price.
First-order effects
- Apple's launch-quarter revenue mix skews toward the cheaper model: with the 6 Plus at only ~24% of unit sales, the average selling price lift from the $100-premium phablet is far smaller than the 10M-unit headline suggests.
- Supply planning for the 6 Plus is validated as conservative-but-correct — demand for the larger model is real but a clear minority, so allocation and component orders can be tuned to roughly a 1-to-3 ratio rather than parity.
Second-order effects
- Competitors reading the same data see phablets as a niche rather than the center of the market in late 2014, shaping how Samsung and Android rivals weight their own large-screen lineups and marketing spend.
- If the Plus share grows in subsequent quarters as supply normalizes, carriers and accessory makers face shifting inventory bets on screen-size-specific cases, displays, and trade-in values.
Third-order effects
- The longer arc across this coverage — from a 24% Plus share in 2014 to Plus/Max models leading or matching smaller siblings by 2016–2021 — points toward large screens becoming the default iPhone, converting a size option into a price-tier structure where 'Pro Max' positioning drives revenue more than unit share.
- Third-party receipt-based measurement firms like Slice and CIRP become a standing substitute for Apple's refusal to break out per-model sales, giving investors and rivals a de facto mix-reporting layer the company itself doesn't provide.
The trend: This is an early data point in the decade-long migration of iPhone revenue up the size ladder, where each generation's largest model moves from niche add-on to the volume-and-margin anchor of the lineup.