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Microsoft to unveil Enterprise Mobility Suite alongside Office for iPad

Summary: Microsoft is readying a new Enterprise Mobility Suite bundle to help enterprise users better manage Windows, Android and iOS devices, sources say.  —  Microsoft CEO Satya Nadella is expected to unveil …

ZDNet Mary Jo Foley

Context & Ripple Effects

The Office-on-iPad question has been open since late 2011, when a Microsoft executive promised more multi-platform mobile products, and it survived two rounds of rumor-sorting before a February ZDNet report placed Office for iPad in the first half of 2014, ahead of the touch-friendly Windows 8 version. What is new this week is the reported companion piece: sources say CEO Satya Nadella will pair the iPad apps with an Enterprise Mobility Suite built to manage Windows, Android and iOS devices together.

That pairing is the tell for how Microsoft plans to profit from its rivals' hardware. Days earlier the company confirmed it would rebrand Windows Azure as Microsoft Azure to emphasize cross-platform services, and it renewed a patent deal under which Dell pays royalties on Android and Chrome OS devices. Eight outlets — including several Apple-focused ones like AppleInsider, iMore and TUAW — picked up the story within a day, a sign the iPad announcement itself is drawing the crowd while the management bundle is the quieter strategic payload.

First-order effects

  • Enterprises adopting Office for iPad gain a single Microsoft-owned console to enforce security policy across their existing Windows fleets alongside the Android and iOS devices employees bring in, instead of stitching together separate tools per OS.
  • Apple's iPad gains enterprise credibility from Microsoft itself shipping both the productivity apps and the management tooling to control them, lowering the objection IT departments have historically raised against iOS deployments.

Second-order effects

  • Standalone mobile-device-management vendors suddenly compete against a suite Microsoft can bundle with Office subscriptions it already sells, putting per-seat and per-device pricing under pressure across the MDM market.
  • Every managed iPad deepens enterprise dependence on Microsoft's identity and cloud stack rather than Windows licenses alone — consistent with the Azure rebrand confirmed earlier the same week — shifting where Microsoft's enterprise revenue accrues.

Third-order effects

  • If Office ships natively on iPad while EMS manages all three major mobile OSes, the Windows license ceases to be the gate on either Microsoft's applications or its management revenue — a structural break with the PC-era model.
  • The pattern points toward enterprise IT consolidating around whoever controls identity and device policy across heterogeneous fleets, making cross-platform management a primary competitive battleground rather than an add-on.

The trend: Under Nadella, Microsoft is converting a Windows-license-centered franchise into subscription services that run on — and manage — competitors' operating systems.