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Google Search Can Now Take Photos, Videos, On Your Android Phone

So you want to take a quick photo or video with your Android phone?  It just got a bit easier, at least for those who like to tell their phone what to do.  —  Google updated its Android Search app today …

Marketing Land Martin Beck

Context & Ripple Effects

The update continues a steady expansion of the Android Search app beyond the query box: in December 2013 Google added app listings that surface results from inside apps on the device, and in February 2014 it let users pick video-on-demand providers directly in Google Now (that update). With camera capture now triggerable from search, the app is becoming a command layer over the phone's own hardware.

The move also echoes older visual-search ambitions — Google Goggles showed in 2010 how the camera could feed search rather than just sit alongside it — but this flips the direction: search reaching into the camera. It lands the same week as Google's confirmed Android Wear announcement, which extends Android to wrist-worn devices where hands-free interaction is the whole point.

First-order effects

  • Android users with the updated Search app can start a photo or video shoot by voice instead of hunting for the camera icon, making the search app a direct controller of phone hardware.
  • Camera-app launches on the home screen lose their monopoly on capture entry points, since Google Now's voice path now reaches the shutter.

Second-order effects

  • Rivals building Android camera experiences face a new default: if voice-triggered capture through Search becomes habitual, third-party camera apps must compete on what happens after the shot, not on launching it.
  • Hands-free capture dovetails with Android Wear, announced this week, suggesting Google is standardizing one voice-command model across phones and wearables rather than per-device interfaces.

Third-order effects

  • If each Search release keeps absorbing more device controls, Google's position on Android shifts from providing a service on the phone to mediating the phone itself — a structural edge no other Android app developer holds.
  • That consolidation raises the familiar platform question regulators have pressed elsewhere at Google — including the student-email ad-targeting lawsuit confirmed this month — about whether the owner of the default interface can avoid favoring its own services.

The trend: Google's search app is evolving from a web query box into a universal voice-controlled command surface for Android devices.