Reddit's 2013 stats: page views grow over 50% to 56B, with 41M posts
2013 has come to a close and it's been another amazing year for the vast network of communities that is reddit. 2013 Overall reddit Stats (approximate) 56 billion pageviews 731 million Unique Visitors An Average Visit Duration …
Context & Ripple Effects
Two years ago reddit marked the milestone of crossing 2 billion monthly pageviews; closing out 2013, the site reports roughly 56 billion pageviews for the year alongside 731 million unique visitors and about 41 million posts created. The jump from a 2-billion-monthly benchmark to a 56-billion-year total frames how far the community network has scaled since that early-2012 post.
The story traveled unusually widely for a self-published stats recap: The Next Web, VentureBeat, and Daily Dot all picked it up, and journalists including Werner Vogels and Mike Isaac amplified it on social media — a sign that reddit's own numbers had become industry news rather than community housekeeping.
First-order effects
- The 56B-pageview figure hands reddit's ad sales team its clearest scale argument to date when pitching advertisers against display networks and portals.
- With 731 million unique visitors reported, reddit enters 2014 positioned among the highest-reach consumer web properties, raising expectations for how it monetizes that traffic.
Second-order effects
- Brands and publishers watching the stats face growing pressure to treat subreddit communities as distribution channels rather than ignoring or blocking referral traffic.
- Rival community and forum platforms must answer the growth narrative with their own disclosed metrics or cede the measurement conversation to reddit.
Third-order effects
- If the pattern of annual, headline-grabbing stat disclosures holds, platform-reported usage numbers become a standing input into how advertisers and press rank social properties — making metric transparency itself a competitive behavior.
- Sustained community-platform growth at this pace points toward user-generated forums consolidating attention that traditional content sites previously captured.
The trend: Self-hosted community platforms are institutionalizing annual usage-stat disclosures as both a growth signal to advertisers and a recurring press moment.