Pinterest Shares Its New Look and Pin Discovery Features With All
Avid Pinterest users, prepare for some changes to your pinboards. Today the content-sharing site, which allows users to “pin” photos, videos, articles, graphics and other objects to their own boards …
Context & Ripple Effects
Pinterest is taking a redesign tested with a small group in January to its full user base, after saying that test incorporated user feedback. The move matters as Pinterest was being framed as a contender for broader social-network attention, while it was also working to curb spam and fake accounts.
First-order effects
- Pinterest users receive the redesigned interface and new Pin-discovery tools rather than the earlier test experience.
- Pinterest shifts the redesign from a feedback exercise to a product experience it must operate for its entire audience.
Second-order effects
- Pin creators and publishers face a changed discovery surface, making Pinterest’s presentation of saved content more consequential for which material reaches users.
Third-order effects
- The rollout points to competition among social services moving beyond audience size toward the quality of content discovery, with interface changes becoming a core distribution decision.
The trend: Pinterest is developing from a simple pinboard service into a discovery-oriented social platform whose design determines how content is found and circulated.