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Chronicles

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Facebook: Better Brace Yourself; It's Mega-Lockup Eve

Brace yourself.  —  Tomorrow, the lock-up agreement covering 777 million shares held by Facebook insiders will expire, making the giant pile of shares - which accounts for 36% of the stock outstanding - free trading.

Forbes Eric Savitz

Context & Ripple Effects

This is the third act in a lockup sequence that has defined Facebook's first six months as a public company. Insiders were already cashing in at the May filing stage (per CNET's read of the S-1 amendments), and the first big expiration in mid-August coincided with shares hitting new lows (as the Wall Street Journal reported). Tomorrow's expiry dwarfs those: 777 million shares — 36% of everything outstanding — go free-trading at once, which is why traders are treating it as an event with its own name.

The scale matters because it lands on a stock still searching for a fundamental story. In the same week, Facebook is pushing revenue products out the door — Gifts rolling out after the Karma acquisition, and version 5.1 of the iOS app shipping Gifts alongside a rebuilt Messages interface — an attempt to give buyers a reason to absorb the supply.

First-order effects

  • Roughly 773 million employee and executive shares become eligible for sale Wednesday, more than tripling the float overnight and putting immediate downward pressure on a stock that already fell to new lows at the smaller August expiration.
  • Facebook executives gain the right to sell this week, converting paper wealth into real sell decisions under Rule 10b5-1-style scheduling scrutiny from investors watching every Form 4.

Second-order effects

  • Underwriters and institutional holders who anchored the May IPO face mark-to-market losses if the pattern from the August lockup repeats, raising the cost of Facebook's currency for any acquisition it wants to fund with stock.
  • The overhang gives Facebook a fresh incentive to accelerate monetization news — the Gifts rollout and small-business outreach amid the George Takei criticism — timed to offset supply-side selling with demand-side narrative.

Third-order effects

  • If each successive tranche keeps pressuring the price, mega-IPOs will be judged less on their debut pop than on their full lockup calendar, pushing issuers toward shorter or tiered vesting structures and investors toward pricing expirations as scheduled events rather than surprises.
  • A depressed float-heavy stock narrows Facebook's strategic options to revenue-led recovery — gifting, mobile ads, payments — rather than stock-funded M&A, reshaping what kind of acquirer it can be while the overhang lasts.

The trend: Post-IPO lockup expirations have become the dominant scheduled force in mega-IPO trading, with staggered insider releases — not earnings — setting the rhythm of a young stock's first year.