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Chronicles

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Exclusive: Google Ventures beefs up fund size to $300 million a year

(Reuters) - Google will increase the cash it allocates to its venture-capital arm to up to $300 million a year from $200 million, catapulting Google Ventures into the top echelon of corporate venture-capital funds.

Reuters Sarah McBride

Context & Ripple Effects

Google's move into venture backing has been a slow build since it first announced its newest role as a venture capitalist back in 2007, followed by the formal launch of Google Ventures in 2009 and a full investment-team reveal in 2010. Through 2011 the arm kept adding machinery — a dedicated Startup Lab for seed-stage companies and a scaling-up round that embedded 'Googlers In Residence' inside portfolio firms.

The Reuters report that Google will lift the annual allocation to $300 million from $200 million is the capstone of that arc: a 50% budget increase that pushes Google Ventures into the top echelon of corporate venture funds. The story travelled widely on pickup, with Venture Capital Dispatch, AllThingsD, VatorNews and The Inquirer all carrying it on or about November 8, 2012.

First-order effects

  • Google Ventures gains roughly $100 million more deployable capital per year, letting it write larger checks and lead bigger rounds rather than confining itself to seed-stage positions.
  • Portfolio companies already plugged into the Startup Lab and Googlers-in-Residence program now have access to deeper follow-on funding from the same strategic investor.

Second-order effects

  • Other corporate venture arms — which had treated Google Ventures as a mid-sized strategic fund — now face pressure to raise their own allocations to stay competitive for deals where Google's check size and brand matter.
  • Startups weighing corporate money against traditional venture capital get a stronger argument for taking Google's term sheet, since the fund can now compete at the round sizes where independent firms dominate.

Third-order effects

  • If corporate parents keep scaling captive funds at this pace, corporate venture capital shifts from a scouting function to a genuine asset class competing head-to-head with independent firms for the best deals — with strategic value, not just returns, as the differentiator.

The trend: Corporate venture capital is graduating from small strategic side-bets to top-tier fund sizes, with Google's balance sheet leading the way.