Sergey Brin Finally Lets Someone Else Wear Google Glass
Google's co-founder manipulates the Google Glass touch pad. Image Capture: Current TV — Sergey Brin has once again hit the town with Project Glass — but this time he let someone else wear Google's augmented reality headset.
Context & Ripple Effects
Brin's decision to hand the headset to another wearer is the latest step in what Google itself has confirmed as months of deliberately very public Project Glass testing. The sequence is consistent: an April outing where Brin used the headset to take Charlie Rose's picture, the release of the first sample video days ago, and now a second person photographed wearing the device in public.
The stunt lands against a skeptical backdrop: in April, Wired reported that augmented-reality experts saw serious hurdles for the glasses, so every paparazzi-grade appearance functions as counter-programming, keeping Glass visible before any product details exist.
First-order effects
- Google gets its strongest proof point yet that Glass works off a founder's face — each new public wearer converts a curiosity demo into evidence the hardware is wearable by ordinary people.
Second-order effects
- The pickup across Mashable, CNET, The Next Web, 9to5Google and Stuff.co.nz shows how cheaply Google buys wearable mindshare this way: one sighting generates a full news cycle without a press release.
Third-order effects
- If the pattern holds, consumer AR adoption will be driven less by spec sheets than by staged public visibility — with Google's real test still whether it can answer the usability and social-acceptance objections its own expert critics raised in April.
The trend: Wearable computing is being introduced to the public through founder-led spectacle marketing, with Google pacing Glass's exposure deliberately ahead of any commercial launch.