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Chronicles

The story behind the story

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LinkedIn Is NOT Buying Monster: Here's The Real Story

Just got off the phone with a source close to LinkedIn.  —  LinkedIn is not going to buy Monster, and it was never particularly interested in doing so.  —  Basically, a little while back, Monster's Bank of America bankers called LinkedIn …

Business Insider Nicholas Carlson

Context & Ripple Effects

The story broke when Reuters reported that LinkedIn was among parties weighing a deal for Monster Worldwide; within hours, Business Insider went the other way, citing a source close to LinkedIn who says Monster's Bank of America bankers called to gauge interest and got a lukewarm reception. The denial is the news here — the sale process itself is real, and Monster's advisers are the ones soliciting buyers.

It also fits a familiar LinkedIn pattern: back in 2007 the company was reportedly working on a deal with News Corp, and just last week it closed its largest acquisition yet, the $119 million SlideShare purchase split 45% cash and 55% stock. That record points toward product tuck-ins that feed the network, not a legacy job board with a declining classifieds business.

First-order effects

  • LinkedIn's public denial caps speculation set off by the Reuters report, leaving Monster's Bank of America bankers still hunting for a buyer for a process their own outreach exposed.
  • Monster's board now faces the awkward optics of a solicited suitor publicly saying it was never particularly interested — a signal to other bidders about how motivated the seller is.

Second-order effects

  • Other parties Reuters said were weighing a Monster deal must recalibrate: with the highest-profile strategic name publicly stepping back, remaining bidders gain negotiating leverage on price.
  • Rivals in professional networking and recruiting read the denial as confirmation that LinkedIn grows through content- and tool-focused acquisitions like SlideShare rather than consolidating old-guard job boards.

Third-order effects

  • If banker-driven processes for legacy job boards keep surfacing this way, the structural question becomes whether those assets find strategic buyers at all or settle for financial buyers at lower valuations.
  • A pattern where outreach leaks and targets deny interest raises the cost of running quiet auctions — expect sellers' advisers to demand tighter NDAs and buyers' communications to get more scripted.

The trend: Professional networks like LinkedIn are compounding through small product acquisitions while legacy job boards shop themselves through bankers to an increasingly indifferent strategic field.