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Sony VAIO VCC111 Chromebook passes through FCC, Chrome OS flies its flag

Wondering if Chrome OS has a future?  Wonder no more.  After Samsung and Acer ushered out Chromebooks of their own following Google I/O 2011, it looks as if Sony's planning to usher in one of its own prior to this year's gala.

Engadget Darren Murph

Context & Ripple Effects

Chrome OS has been inching from concept to product line since its 2009 unveiling, when early coverage framed it as something other than a conventional PC operating system. Sony's involvement predates any hardware talk: back in August 2009 it signed on to distribute Google's Chrome browser, making today's FCC filing for the VAIO VCC111 the next step in a three-year courtship rather than a sudden pivot.

The filing also confirms the platform is no longer a two-vendor experiment. Samsung shipped the first retail unit, with our own Samsung Chromebook Series 5 review following its launch after Google I/O 2011, and Acer put out its own machine alongside it. A Sony filing before this year's I/O gala suggests Google is lining up a broader OEM bench — though the pre-gala launch itself remains unconfirmed.

First-order effects

  • Sony becomes the third major OEM with a certified Chrome OS device on file at the FCC, putting the VAIO brand — long a Windows premium flagship — onto Google's web-only OS.
  • Google heads into Google I/O 2012 with a three-manufacturer Chromebook lineup to show, up from Samsung and Acer alone in 2011.

Second-order effects

  • Remaining Windows-first PC makers face a choice between fielding their own Chromebooks or ceding the low-cost cloud-laptop shelf entirely to Samsung, Acer and now Sony.
  • A premium-brand entrant pressures Samsung and Acer on positioning: if VAIO prices a Chromebook near conventional laptops, the category's value-only framing gets tested.

Third-order effects

  • If each I/O cycle adds another OEM, Chrome OS hardens from a Google experiment into a standing second track in the laptop market, giving buyers a browser-native alternative and giving Microsoft a flank to defend beyond netbooks.
  • Hardware certification through bodies like the FCC becoming routine for web-centric devices signals that 'the browser is the OS' has moved from thesis to procurement reality.

The trend: Chrome OS is consolidating into a multi-vendor laptop category, with each successive OEM signing converting Google's browser-first bet from experiment into an industry track.