EXCLUSIVE: Steve Jobs ‘The Lost Interview’ Teaser
Steve Jobs ‘The Lost Interview’ will be out in limited release across the country starting November 19th. In the meantime, What's Trending has an exclusive sneak peek at the never before seen interview being distributed across Landmark Theaters in 19 cities:
Context & Ripple Effects
The release lands four weeks after Steve Jobs's death on October 5, 2011, marked by his sister Mona Simpson's eulogy, which turned every scrap of archival Jobs material into sought-after property. The theatrical run itself was announced on November 5, when word broke that the lost interview footage was headed to movie screens.
What's Trending's exclusive teaser is the first public look at the nearly 20-year-old interview ahead of its November 19 opening across Landmark Theaters in 19 cities — a limited, event-style rollout rather than a wide distribution deal.
First-order effects
- Landmark Theaters gets a rare documentary draw built entirely on posthumous public interest in Jobs, with bookings locked for November 19 in 19 cities.
- What's Trending converts an exclusive clip into traffic and positioning as a first-mover on Jobs archival coverage.
Second-order effects
- Other holders of unaired Jobs footage face a market signal: scarcity plus grief-driven demand can turn old tapes into theatrical product, raising the price of anything similar sitting in archives.
- Documentary distributors watch whether a 19-city limited run can sustain word-of-mouth economics without a marketing budget.
Third-order effects
- If the pattern holds, the deaths of singular tech figures create a repeatable aftermarket for their unedited words — event-cinema releases of archival interviews becoming a standard first stop before any streaming or home-video window.
The trend: Archival footage of iconic tech founders is being repositioned from vault material into event-theater programming timed to moments of peak public attention.