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Microsoft's plan for bringing its BI tools to iOS, Android, and Windows 8 devices

Summary: Microsoft outlined its mobile BI roadmap, which includes support for Microsoft business intelligence tools on iOS, Android and Windows 8 over the next year-plus.  —  While Microsoft's coming Hadoop …

All about Microsoft Blog Mary Jo Foley

Context & Ripple Effects

The mobile BI roadmap lands five days after Microsoft's commitment to Hadoop distributions for Windows Server and Azure, and together they sketch a coherent data-platform push: Hadoop as the storage-and-processing layer, BI tools as the consumption layer on top. The striking part is the delivery target — Microsoft is committing its analytics front end to iOS and Android, not just Windows 8.

That cross-platform bet reads against the backdrop of Windows Phone's struggles: coverage this month put quarterly sell-through at roughly 1.4 million units, with Gartner's analysis nearer 1.7 million, and Microsoft itself acknowledging the platform has performed below expectations a year in. With its own handset base that thin, meeting business users on the devices they actually carry is less a concession than an arithmetic necessity.

First-order effects

  • Business users on iPads and Android devices gain a committed path to Microsoft's BI tools over the next year-plus, ending the assumption that Microsoft analytics required a Microsoft device.
  • Windows 8 is positioned as one client among several rather than the exclusive gateway, which matters for enterprises already standardizing on Microsoft's data stack.

Second-order effects

  • The roadmap gives Microsoft's just-announced Hadoop-on-Windows/Azure effort a ready-made consumption story — big-data infrastructure is easier to sell when the reporting layer reaches every major mobile OS.
  • IT buyers weighing tablet deployments get cover to choose iOS or Android hardware without forfeiting their existing Microsoft BI investment, shifting device decisions away from platform lock-in arguments.

Third-order effects

  • If the pattern holds, Microsoft's franchise products increasingly decouple from Windows Phone's fortunes — services follow users across platforms while the phone OS competes on its own merits, a structural reversal of the old Windows-everything model.

The trend: Microsoft is repositioning from a device-bound software vendor to a cross-platform services company, letting its data and productivity franchises ride whatever hardware wins.