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Former Googler Builds Site That Shows You What Top Tech Companies Pay

Last night at an informal gathering of tech people, someone likened Silicon Valley to a “Las Vegas for people who want to make crazy s**t” equating VCs and angel investors to gamblers of sorts.

TechCrunch Alexia Tsotsis

Context & Ripple Effects

GigaOM's November 2010 stat shot on Silicon Valley's talent war already documented how aggressively top companies were bidding up engineering compensation; what was missing was a public, employee-facing view of the numbers themselves. A former Googler building a site that publishes what top tech companies pay turns that private arms race into open data.

The launch also lands amid a running TechCrunch argument about Valley culture — from the 2007 case for a downturn to June 2011's portrait of the New Silicon Valley Douchebag — where compensation signaling is part of the status economy being satirized.

First-order effects

  • Engineers at or considering Google, Facebook, and peer companies gain a benchmark for negotiating offers, weakening each employer's reliance on pay secrecy to hold compensation costs down.
  • The named companies lose control of their own compensation narrative: offers that once varied invisibly between candidates become comparable after the fact.

Second-order effects

  • Recruiters and staffing intermediaries, whose margins depend partly on knowing what the market pays better than candidates do, see that information asymmetry compress.
  • Companies losing engineers to richer offers face pressure to respond with counteroffers and equity refreshes rather than ad-hoc raises, formalizing compensation bands faster than HR departments planned.

Third-order effects

  • If salary aggregation spreads across more contributors and companies, tech hiring shifts structurally toward posted, banded compensation — the same transparency trajectory other labor markets took once comparison data became consumer-accessible.

The trend: Tech compensation is moving from privately negotiated secrecy to publicly benchmarked data, with third-party aggregators setting the reference points employers must answer to.