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IBM Tops Microsoft to Become Second-Most Valuable in Technology

International Business Machines Corp. (IBM) passed Microsoft Corp. (MSFT) to become the world's second-most valuable technology company, a reflection of industry changes including the shift away from the personal computer.

Bloomberg

Context & Ripple Effects

Three months after TechCrunch flagged Apple's shot at becoming the world's most valuable company, the number-two slot has flipped too: IBM has passed Microsoft, a market verdict that the PC era's dominant franchise is being repriced. The two companies sit at opposite ends of the transition — IBM draws its value from consulting, services and enterprise software, while Microsoft's valuation still rests on Windows and Office.

The same week's news flow shows where Microsoft is hunting for offsets: Goldman Sachs analysts estimate Android patent licensing will bring in about $444 million of annual revenue in fiscal 2012, unconfirmed reports tie Comcast and Verizon pay-TV offerings to Xbox Live, and the company capped Windows Phone Marketplace developers at ten app submissions per day — all signs of a company working beyond its PC base even as the ranking slips.

First-order effects

  • IBM's services-led portfolio is now priced above Microsoft's Windows-and-Office franchise by public-market investors, stripping Microsoft of the runner-up position it held throughout the PC era.
  • Microsoft's non-PC bets become its valuation defense: the Goldman-estimated $444 million Android patent-licensing stream and the rumored (unconfirmed) Comcast and Verizon Xbox Live TV deals are the visible levers management can point to.

Second-order effects

  • Device makers shipping Android already pay into Microsoft's licensing regime, so every unit sold deepens a revenue line that exists precisely because Microsoft's own phone platform trails — an irony competitors must price into their platform choices.
  • The Windows Phone submission caps signal a quality-control squeeze ahead of an ecosystem fight, pressuring developers to choose between volume app strategies and Microsoft's curated storefront.

Third-order effects

  • If the pattern holds, market-value leadership keeps migrating from companies that sell desktop software licenses to those selling enterprise services and mobile-platform reach, making the cap table itself a running scoreboard of the post-PC transition.
  • Patent licensing as a profit center points toward an industry structure where incumbent IP portfolios tax rising mobile platforms — a durable revenue model independent of whether the licensor's own products win.

The trend: Technology market value is rotating out of PC-era license franchises and toward enterprise services and mobile ecosystems, with the valuation rankings marking each stage of the handoff.