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Google Announces Plans To Bake Android-Like Web Intents Into Chrome

There's a lot of innovation going on in the browser wars these days, with huge strides in features and performance from all the top vendors.  And there's a new feature on the horizon that's going to make web apps …

TechCrunch Jason Kincaid

Context & Ripple Effects

Web Intents extends a three-year arc: Google launched Chrome in 2008 as a bet that the browser could carry application-grade software (first tested here), then spent 2009 dismantling its proprietary Gears layer in favor of HTML5 standards (waving goodbye to Gears). Baking Android-style intents into Chrome is the next move in that sequence — instead of adding capabilities itself, the browser would let any web app register as a handler for actions like sharing or editing, with any other app invoking them.

First-order effects

  • Web developers gain a standard interop surface inside Chrome: services become pluggable handlers users can swap without code changes, reducing lock-in to any single site's API.
  • Android's intent model crosses onto the desktop web, giving Google a shared mental model across its mobile OS and its browser.

Second-order effects

  • Rival browser vendors face pressure to implement matching intent handling or watch Chrome become the default glue layer between web applications on Windows and Mac.
  • Web app builders gain leverage against native desktop software: if share-and-edit chains work through the browser, the case for installing dedicated client apps weakens.

Third-order effects

  • If intent-based interop holds, the browser consolidates into the application platform itself — the operating system's role shrinking to hosting Chrome — which is the direction Chrome's trajectory has pointed since 2008.
  • A de facto interop standard driven by one vendor raises the familiar governance question: whether web plumbing this central should be set by Google or by a standards body.

The trend: The browser is steadily absorbing operating-system functions, with Chrome evolving from page renderer into the connective tissue between web applications.