Bloomberg Launching Daily Live Tech TV Show Called Bloomberg West On Monday
Bloomberg is launching a new daily hourly television show called Bloomberg West next week, we hear. It's on the air daily at 3 pm Pacific and then again at 8 pm. The show will focus on technology …
Context & Ripple Effects
The move fits a pattern the corpus has tracked since 2007, when the Los Angeles Times covered BoingBoing bouncing into TV territory — web-native brands testing broadcast formats. TechCrunch followed in January 2008 with details on Yahoo's Tech Ticker, a web-video take on finance news.
With Bloomberg West, Bloomberg is going further than those experiments: a daily, hourly, live show anchored at 3 pm Pacific and repeated at 8 pm, built specifically around technology rather than borrowing it as a segment. The double airtime suggests Bloomberg sees West Coast tech as a beat that justifies fixed linear scheduling.
First-order effects
- Bloomberg gains a daily West Coast tech franchise airing twice a night, giving advertisers a dedicated television buy against a tech audience instead of scattered segments inside general business coverage.
Second-order effects
- Yahoo's Tech Ticker-style web video and other finance-news operations now face a competitor with a committed linear slot and Bloomberg's reporting infrastructure behind its tech coverage.
Third-order effects
- If a daily tech-only hour sustains an audience, it makes the case that technology warrants standing television programming the way markets do — pushing more media brands past occasional tech segments toward dedicated formats and, eventually, non-broadcast distribution.
The trend: Tech news is graduating from web-native video experiments into dedicated live-television franchises, with Bloomberg betting a scheduled West Coast hour can carry the beat.