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Chronicles

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Closed Apple headed for trouble as Jobs's ego bites: Netgear CEO

The global chairman and CEO of home networking giant Netgear has launched into a scathing attack on Apple and its founder Steve Jobs, criticising Jobs's “ego” and Apple's closed up products.

Sydney Morning Herald Asher Moses

Context & Ripple Effects

Patrick Lo's broadside is the latest entry in a long-running line of public criticism aimed at Apple's closed approach, stretching back to Universal's 2007 licensing standoff with Apple over iTunes and critical portraits like Newsweek's "One Bad Apple". What distinguishes this one is the source: a sitting CEO of a competing hardware maker attacking Jobs by name, rather than another columnist or spurned partner.

The attack also lands against Apple's financial paradox reported the same week — the iPhone holding only about 4.2% of global handset units while capturing a reported majority of industry profits — which is exactly why Lo's claim that closure will bring trouble reads as contrarian. With speculation still lingering from the question of whether Jobs would ever headline CES, Apple remains the industry's most conspicuous non-participant in open trade-show politics.

First-order effects

  • Netgear has now staked its brand publicly on the open side of the open-versus-closed fight, recasting its home-networking gear in customers' eyes as the anti-Apple alternative and inviting direct comparison with Apple's own router and media ecosystem.
  • Jobs and Apple face a named-executive critic rather than press commentary, raising the reputational stakes of staying silent while the quote circulates.

Second-order effects

  • Rival device makers gain cover to market openness explicitly against Apple's ecosystem, turning "closed" from an abstract critique into a competitor talking point.
  • Content holders who have previously clashed with iTunes terms — as Universal did in 2007 — acquire a fresh rhetorical ally in arguing that no single platform should dictate distribution rules.

Third-order effects

  • If Apple's outsized profit share continues to validate the walled garden, the debate shifts from whether closure hurts consumers toward whether concentrated ecosystem control invites pushback from partners and eventually regulators — the structural question underlying every closed-platform fight since iTunes.

The trend: Consumer technology is splitting into tightly controlled ecosystems versus open platforms, with rivals like Netgear attacking the walls even as Apple's profit concentration suggests the walls are working.