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LG Star preview

The LG Star.  The dual-core beast from the east that was once a mere twinkle in our eye has managed to find its way to the Engadget mansions, having been lent to us by a very generous (and very anonymous) tipster.  It's clearly a test device, as evidenced by its diagnostics menus …

Engadget Vlad Savov

Context & Ripple Effects

This hands-on is the payoff to Engadget's November exclusive on LG's unnamed 4-inch, dual-core Tegra 2 handset — what was then a sourced rumor has now arrived at the site's door as a physical test unit, diagnostics menus intact, courtesy of an anonymous tipster. The device's leaked state matters because nothing here is official: every specification on display is confirmation by hardware rather than by press release.

It also caps a year-long pattern in Engadget's LG coverage — from the LS680 surfacing on Sprint's systems in December 2009 to the E900's Snapdragon leak in August 2010 — of LG's Android roadmap being mapped out through leaks well ahead of any announcement. A blog getting a working flagship into its hands before LG says a word publicly shows how far pre-launch disclosure has become the default channel for handset news.

First-order effects

  • LG's unannounced flagship is now fully documented in public — display size, Tegra 2 silicon, and 1080p video capture all corroborated on a real unit — leaving LG with little surprise left to hold back for its own reveal.
  • Whoever supplied the test device has broken the embargo LG would normally control over first impressions; early coverage of the phone is now shaped by enthusiast blogs rather than LG's marketing.

Second-order effects

  • Rival handset makers building dual-core 2011 flagships face their spec sheet being benchmarked against a leaked LG device before any of them have launched, compressing the window in which each can claim a 'first' with Tegra 2.
  • Carriers and retailers preparing spring 2011 lineups get an unusually long public runway on this handset's capabilities, letting demand signals form before pricing and availability are announced.

Third-order effects

  • If working engineering samples keep reaching reviewers ahead of announcements, the formal launch event becomes a formality — the leak cycle sets the narrative and vendors compete to confirm rather than disclose.
  • The dual-core race this device previews points toward 2011 smartphone competition being fought on raw silicon benchmarks and video capture, with NVIDIA's mobile chips as the shared battleground across multiple manufacturers.

The trend: Flagship smartphones are increasingly unveiled through leaked test units that reach enthusiast press before the manufacturer speaks, making pre-announcement leaks the de facto launch channel in the run-up to the 2011 dual-core generation.