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Microsoft Job Advert Hints at Apps for Xbox

Microsoft is looking to expand its Silverlight web platform to Xbox 360, according to a recent job advertisement placed by the company.  —  “Silverlight is looking to hire motivated developers with a passion for creating ground breaking …

Gadget Lab Tim Carmody

Context & Ripple Effects

The signal here comes from Microsoft itself rather than rumor channels: a posted software development engineer role explicitly tasked with bringing Silverlight to the Xbox 360, picked up by WMPoweruser the day before Gadget Lab's write-up. That matters because Silverlight is already the development foundation for Windows Phone 7 and runs on the desktop, so the console would be the third screen on one runtime.

It also fits Microsoft's broader November 2010 posture of pushing its platforms outward — from the Windows 25th-anniversary messaging to Windows Phone 7's first holiday season — with the living room as the remaining device where its web-application stack had no presence.

First-order effects

  • Developers who already build Silverlight apps for Windows Phone 7 and the desktop gain a plausible path to the Xbox 360 without learning a new toolchain, since the same skill set and code assets would carry over.
  • Microsoft's own hiring plan confirms it is staffing to extend Silverlight beyond PC and phone, making the Xbox team a direct consumer of the platform group's roadmap.

Second-order effects

  • If the runtime lands on the console, the cost of porting a Windows Phone 7 app to Xbox drops sharply, which pushes independent developers toward treating Microsoft's three screens as one distribution surface rather than separate markets.
  • Non-game content built on web technologies starts competing for dashboard attention alongside traditional titles, changing what the Xbox 360 storefront effectively sells.

Third-order effects

  • Consoles drifting from sealed game boxes toward general application platforms, with the vendor's chosen web runtime deciding which outside developers get in — a structural shift in who can ship software to the living room.
  • For Microsoft, success would reinforce consolidating its device strategy on a single development platform, raising the strategic stakes riding on Silverlight itself.

The trend: Microsoft is converging its devices on Silverlight as a common runtime, extending a stack proven on the desktop and Windows Phone 7 into the living room via the Xbox 360.