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Verizon Wireless really screwed up the Samsung Tab with pricing and policy

I've been playing with a Samsung Tab from Verizon Wireless since November 11th.  I will share my impressions of the device in the coming days but in the interim, I wanted to let the world know about how crazy Verizon Wireless …

The Mobile Gadgeteer Blog Joel Evans

Context & Ripple Effects

Samsung's Galaxy Tab arrived as the first credible challenger to Apple's iPad — reviewers confirmed its significance even while panning the hardware as a "pocketable train wreck", and its Flash support was positioned as the wedge against the iPad. What was never in dispute was the device; what varied wildly was how each carrier chose to sell it.

That variance is the story here. T-Mobile launched the Tab at $400 on contract earlier this month, while Verizon Wireless — which landed the device back in August — has wrapped the same hardware in its own pricing and data-plan policy that this hands-on account calls out as self-defeating. Same tablet, two carriers, two very different value propositions.

First-order effects

  • Buyers choosing the Verizon Tab pay for the same seven-inch hardware under terms that undercut the device's main selling point — pocketability plus connectivity — at exactly the moment T-Mobile offers a cheaper contracted alternative.

Second-order effects

  • Carrier policy, not Samsung's hardware, becomes the differentiator in the Tab's launch window: with Gizmodo-style reviews already hostile to the device, Verizon's terms hand fence-sitters a concrete reason to buy from T-Mobile instead.

Third-order effects

  • If tablets are sold like smartphones — subsidized and tethered to carrier data plans — then the carrier, not the manufacturer, sets the ceiling on a tablet line's success, making distribution terms a structural battleground for every post-iPad entrant.

The trend: The first wave of Android tablets is being won or lost at the carrier counter, where per-operator pricing and data policies — not device specs — decide which iPad challengers reach buyers.