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Chronicles

The story behind the story

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The new king of Apple analysts

He's a Romanian blogger with a Harvard MBA who lives in Finland.  Go figure.  —  Horace Dediu.  Photo: Rami Salle  —  What if you took all the estimates by all the analysts who write about Apple (AAPL) — and there are dozens — and ranked them by how closely …

Fortune Philip Elmer-DeWitt

Context & Ripple Effects

Fortune's 2008 look inside Steve Jobs's inner circle treated Apple reporting as a matter of access; this follow-up flips the frame and scores outcomes instead, ranking every published Apple estimate by how closely it matched reported results.

On that measure the paper names an outsider the winner: Horace Dediu, a Romanian-born Harvard MBA writing independently from Finland, rated more accurate than the dozens of professional analysts covering AAPL — a credibility shift with no syndicated pickup beyond Fortune's own pages at this point.

First-order effects

  • Dediu's independent analysis gains institutional validation, since his track record is now quantified against the entire sell-side covering Apple.
  • Professional AAPL analysts face a published accuracy benchmark they did not set, making misses visible in a way quarterly notes previously were not.

Second-order effects

  • Investors following Apple get a credible non-brokerage source for estimates, weakening the assumption that research value comes from trading-desk affiliation.
  • Other independent Apple writers gain a template — publish testable numbers, let the record accumulate — that competes directly with traditional note-writing.

Third-order effects

  • If accuracy-ranked coverage becomes the standard, equity commentary migrates toward open, scoreable models maintained by individuals rather than firms, pressuring how brokerages justify research budgets.

The trend: Coverage of Apple is shifting from credentialed brokerage notes toward independent analysts whose published estimates can be scored against actual results.