First-order effects

• For Facebook, the poll separates registration from engagement among high-net-worth users — its headline signup numbers overstate how much attention it actually captures from the affluent demographic advertisers pay premiums to reach.
• For wealth-advisory firms like SEI Wealth Network, the data is client-facing ammunition: advisors can frame social media as an account to maintain, not a habit to build, for time-poor clients.

Second-order effects

• Brands and marketers targeting million-dollar households face an attribution problem — paying for reach into a segment that signs up but does not scroll pushes them toward channels with measurable engagement instead.
• Facebook's push that same month toward utility rather than leisure — one-time passwords for secure access, privacy fixes after the app-data investigation, and the planned Bing social-search tie-up — matters more if casual or dormant users need a concrete reason to log in at all.

Third-order effects

• The durable shift the poll points toward is a market that prices platforms on engaged minutes rather than registered accounts — a distinction that will grow sharper as signup saturation makes raw member counts less meaningful per demographic.
• If affluent, time-constrained users treat social profiles as passive presence while engaging elsewhere, platforms may bifurcate into identity layers people maintain and attention markets they actually inhabit.