/
Navigation
Chronicles
Browse all articles
Explore
Semantic exploration
Research
Entity momentum
Nexus
Correlations & relationships
Story Arc
Topic evolution
Drift Map
Semantic trajectory animation
Posts
Analysis & commentary
Pulse API
Tech news intelligence API
Browse
Entities
Companies, people, products, technologies
Domains
Browse by publication source
Handles
Browse by social media handle
Detection
Concept Search
Semantic similarity search
High Impact Stories
Top coverage by position
Sentiment Analysis
Positive/negative coverage
Anomaly Detection
Unusual coverage patterns
Analysis
Rivalry Report
Compare two entities head-to-head
Semantic Pivots
Narrative discontinuities
Crisis Response
Event recovery patterns
Connected
Search: /
Command: ⌘K
Embeddings: large
TEXXR

Chronicles

The story behind the story

← → days · ↑ ↓ browse · Enter similar · o open

Acer to shift focus to Android smartphones

Acer, while still developing Windows Mobile-based smartphones, has shifted its development policy to focus more on the Android platform, with at least half of new models launched in 2010 to be Android-based, according to industry sources.

DigiTimes Daniel Shen

Context & Ripple Effects

Taiwan's PC brands have been testing the Android waters ahead of Acer: rival Asustek committed to an Android handset back in October 2008, so Acer's move is a follower bet rather than a first experiment. It also completes a platform picture Acer had been sketching all year — it was mulling its own app store as early as March 2009, which only pays off on a platform with real application momentum.

First-order effects

  • Windows Mobile drops from being Acer's smartphone baseline to a minority track, since at least half of the models Acer launches in 2010 will be Android-based even as confirmed reporting says Windows Mobile development continues.
  • Google gains another major PC-brand OEM shipping Android hardware at volume, adding Acer to the roster of Taiwanese vendors betting shelf space on the platform.

Second-order effects

  • Microsoft faces shrinking licensed-device commitments from exactly the kind of high-volume PC OEMs that once anchored Windows Mobile, pressuring its licensing model just as free Android removes per-unit OS cost from Acer's bills.
  • Acer's app-store ambitions become dependent on the Android developer ecosystem — Distimo's August 2009 research showed Android users buying more tools and applications than other categories — pulling Acer toward Google's marketplace gravity rather than its own storefront.

Third-order effects

  • If half-and-half becomes the floor rather than the ceiling, handset differentiation for PC brands migrates from which OS they license to what services and storefronts they layer on top, weakening Microsoft's grip on the mobile stack.
  • The open-source criticism circulating in late September 2009 notwithstanding, vendor-by-vendor defections of this kind point toward Android consolidating as the default OS for manufacturers without their own mobile software heritage.

The trend: PC makers are repositioning smartphones around Android as the default platform, with Windows Mobile relegated to a legacy track.