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HP CEO Mark Hurd's Memo to the Troops on Pay Cuts

Here is the letter Hewlett-Packard (HPQ) CEO Mark Hurd broadcast to employees Wednesday explaining the company's disappointing reversal in outlook for the fiscal year and its plans to reduce pay and benefits across the board.

Digital Daily John Paczkowski

Context & Ripple Effects

The memo lands a day after HP reported earnings down nearly 10% and announced it would cut salaries company-wide, making this letter Mark Hurd's direct explanation to employees of how bad the fiscal-year outlook has gotten. It is also an early marker in Hurd's cost-discipline tenure at HP — the same leader whose later resignation in 2010 would end that chapter abruptly.

First-order effects

  • HP employees face immediate reductions in pay and benefits across the board, not targeted layoffs, spreading the pain through the whole workforce.
  • The memo formalizes a reversal in HP's fiscal-year outlook, signaling to investors and staff that the downturn is deeper than previously guided.

Second-order effects

  • Across-the-board pay cuts rather than headcount reductions set a template rivals and suppliers watch closely — if HP's margins stabilize without mass layoffs, peers under similar PC-demand pressure face pressure to match the approach.
  • Broad compensation cuts raise retention and morale risk for HP precisely when it needs engineering and sales talent to defend its position, creating a talent-drain opening for competitors.

Third-order effects

  • The episode foreshadows a durable playbook: HP's successor organizations repeatedly reached for the same levers, from the 2019 plan to cut up to 16% of HP Inc.'s workforce to HPE's 2020 plan targeting $1B+ in savings including temporary executive pay cuts, suggesting pay-and-headcount austerity becomes a cyclical fixture of the hardware business rather than a one-off crisis response.
  • If salary cuts prove politically easier than layoffs during downturns, expect broader adoption of temporary compensation reductions as a standard corporate tool — though whether they stick or erode trust long-term remains genuinely uncertain.

The trend: This memo is an early data point in the hardware industry's shift toward treating broad workforce-compensation cuts — not just layoffs — as a recurring, normalized lever for surviving demand cycles.