Android on netbooks is BIG money for Google
The guys at VentureBeat succeeded (after only a couple hours) in getting Google's Android operating system to work on an Asus EEEPC 1000H. During their experiment, they stumbled across some interesting tidbits in the code that pretty much spills …
Context & Ripple Effects
Google has been building toward this since releasing the Android SDK in late 2007 and positioning the OS against the iPhone. When VentureBeat reported that Android netbooks were likely by 2010, the question was whether the platform could actually run outside phones — this experiment answers it, getting Android onto an Asus EEEPC 1000H in hours and surfacing code tidbits pointing at deliberate netbook ambitions.
First-order effects
- The immediate proof point: Android boots on commodity netbook hardware like the EEEPC with minimal effort, meaning ODMs and OEMs already shipping Eee-class devices face near-zero technical barriers to offering an Android SKU.
- For Google, a working netbook port turns Android from a phone-only bet into a multi-device platform — extending its search-and-ads reach to a second screen category at essentially no licensing cost.
Second-order effects
- Microsoft, whose Windows XP licenses are a real cost line on $300 netbooks, faces pressure from a free rival on exactly the hardware where its margins are thinnest — expect aggressive XP pricing and bundling responses through 2009–2010.
- Linux netbook distributions, which briefly owned this niche, get squeezed from both sides: less polished than Windows, now outgunned on developer mindshare and app ecosystem by Android.
Third-order effects
- If the pattern holds, the operating system market decouples from device categories: one free, ad-subsidized OS spanning phones and laptops forces incumbents to compete on ecosystem rather than per-license revenue, reshaping how PC makers choose software partners.
- A credible Android netbook wave also signals Google's structural play — owning the OS layer wherever users go online, monetizing through services and ads instead of selling software, which would redraw the boundary between the PC and mobile industries.
The trend: This is an early data point in the arc of free, ad-supported mobile operating systems colonizing adjacent hardware categories, eroding license-based OS business models.