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Chronicles

The story behind the story

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If you love Windows XP, you'll hate Windows 7

My colleague Jason Perlow has been playing with Windows 7, and he hates it.  The sad thing is, all the things he hates are improvements, in my opinion, which just goes to show that you really can't please everyone.

Ed Bott's Microsoft Report Ed Bott

Context & Ripple Effects

This early-2009 reaction piece lands in the middle of a long-running tension in Windows coverage: every major release since Windows Vista's rocky first six months has split reviewers between those who value familiarity and those who welcome change. Ed Bott's counterpoint to Jason Perlow — that the changes XP loyalists hate are actually improvements — previews the same debate that would later frame Microsoft's Innovator's Dilemma over Windows 8.

First-order effects

  • Early Windows 7 testers like Perlow face a concrete choice: stick with the familiar XP workflow or adapt to interface and behavior changes that Bott argues are net improvements.
  • The disagreement sets the tone for how enthusiast opinion will shape Windows 7's reception ahead of its wider testing cycle.

Second-order effects

  • Microsoft gets an early signal that pleasing XP holdouts and modernizing the platform are conflicting goals, forcing trade-offs in what ships — visible later in tiered offerings like Windows 7 Starter Edition and the mixed verdicts of the full line-up review.
  • Deeper hands-on evaluations such as CNET's in-depth Windows 7 test become the arbiter of whether the disliked changes hold up as genuine improvements.

Third-order effects

  • If the pattern holds, each Windows generation alienates a cohort of satisfied users of the prior one — a structural loyalty problem Microsoft would keep managing through Windows 8 and beyond.
  • The recurring reviewer split pushes the industry toward accepting that OS upgrades sell on new capability rather than universal approval, making user-retention strategy a permanent design constraint.

The trend: Every major Windows release triggers a predictable backlash from devotees of its predecessor, forcing Microsoft to balance modernization against the loyalty of users invested in the old ways of working.