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AT&T iPhone Tethering Plan Specifics, No Unlimited Plan?

AT&T Mobility CEO Ralph De La Vega has recently announced the arrival of an official iPhone tethering plan.  While we already knew the plan was in development prior to his announcement, little information pertaining to specific tethering offerings has been revealed.

MacBlogz Aviv

Context & Ripple Effects

Tethering for the iPhone has been rumored since early 2008, when reports first surfaced that AT&T was preparing a tethering option. De La Vega's announcement now moves it from speculation to a confirmed product, but with no pricing or data-cap details disclosed.

The open question — whether tethering will ship without an unlimited option — cuts against the flat-rate all-you-can-eat model AT&T and Apple launched with the original iPhone service plans in 2007, and sets up a fight over how carriers monetize laptop-class bandwidth on phone plans.

First-order effects

  • iPhone owners on AT&T get a path to officially use their handset as a modem, ending reliance on unofficial workarounds — but only if they accept whatever cap or surcharge AT&T attaches to the plan.
  • De La Vega's confirmation puts pressure on AT&T to publish concrete pricing soon; the eventual figure reportedly lands at $55 per month, far above standard data plans.

Second-order effects

Third-order effects

  • If tethering launches metered rather than unlimited, it marks the beginning of the end of flat-rate mobile data in the US — carriers segmenting 'device' traffic from 'computer' traffic as a pricing lever, a structure that persists as networks strain under smartphone growth.
  • The year-plus gap between announcement and delivery (tethering was still absent a full year later) shows how carrier control over the network layer can stall features the hardware already supports — a structural tension between device makers, OS vendors, and operators that shapes every subsequent mobile feature negotiation.

The trend: Carriers are moving from flat-rate smartphone plans toward segmented, usage-based pricing in which previously free capabilities like tethering become separately monetized add-ons.