Full PRADA II specifications!
We just got a heads up from one of our trusty sources, and they've come through with full PRADA II specs for us! In case you don't remember, the new PRADA II handset will feature a slide-out QWERTY keyboard as pictured above. Here's a rundown on the specs we got:
Context & Ripple Effects
Boy Genius Report built its 2008 reputation on source-fed spec dumps ahead of official launches — the same playbook as its earlier BlackBerry KickStart specs leak that spring. The PRADA II matters because it extends LG's fashion-forward Prada line, born as a touchscreen statement piece, into physical-keyboard territory just as full-QWERTY hardware was becoming table stakes across every device category.
First-order effects
- LG and PRADA get their second-generation handset's positioning effectively confirmed months ahead of launch: the slide-out QWERTY keyboard reframes the Prada from pure fashion object into a messaging-capable device.
- Shoppers considering a designer phone now have concrete hardware expectations to hold LG to — or to judge the eventual product against when it ships.
Second-order effects
- Rivals in the design-led handset niche face pressure to match the keyboard-plus-style combination, since a fashion phone without messaging hardware starts looking incomplete against this spec sheet.
- Carrier and retail merchandising shifts accordingly: a QWERTY-equipped Prada can be slotted into messaging-focused lineups rather than only premium showcase displays.
Third-order effects
- The pattern points toward the collapse of the fashion-versus-productivity divide in handsets — style brands adopting the same hardware conventions as business devices — though whether touchscreens eventually make slide-out keyboards redundant is exactly what the next few years would test.
- Pre-launch leaks like this harden into a structural feature of the industry, forcing manufacturers to treat unofficial spec reveals as part of the launch cycle itself.
The trend: Physical QWERTY keyboards migrating from enterprise devices into consumer and fashion phones — a convergence wave that crested just before all-touch designs took over.