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Blogger Suffers Major Outage.  Bloggers Not Happy

Google's Blogger hosted blogging service has suffered a major outage this afternoon (PST) with [Spammers] bloggers flooding forums to complain.  —  Users affected by the outage were presented with a Blogger error message that included the code …

TechCrunch Duncan Riley

Context & Ripple Effects

This is at least the third hosted-blogging failure in the corpus: Six Apart's Typepad outage in December 2005, and Google's own Blogspot downtime last August, plus a Google Reader outage in June 2007. The pattern is consistent — free, centrally hosted publishing goes down, and thousands of writers lose their audience simultaneously with no fallback.

What makes this recurrence pointed is timing: Google staff joined the DataPortability.org Work Group just a week before this outage, so the company is publicly endorsing data portability while its own flagship hosting platform demonstrates why users want an exit path.

First-order effects

  • Bloggers on Blogspot lose their publishing and their traffic for the duration of the afternoon outage, with only an error code and forum complaints as recourse — the same helplessness Typepad users faced in 2005.

Second-order effects

  • Every outage hands self-hosted alternatives like WordPress a sales pitch: the interop between blogging tools debate from 2005 exists precisely because repeated hosted-platform failures make exportability and multi-tool redundancy a buying criterion rather than a technical nicety.

Third-order effects

  • If hosted platforms keep failing while preaching portability, pressure builds for industry-standard data export and cross-platform syndication — the structural answer to single-vendor publishing risk that DataPortability.org was formed to push.

The trend: Hosted consumer web services are accumulating outage track records fast enough that data portability is shifting from developer ideal to mainstream user demand.