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JP Morgan retracts.  Now says "No" to near term "Nano" iPhone

JP Morgan has just issued a note retracting Kevin Chang's earlier projection about a near term iPhone Nano.  The new report says that the majority of Chang's assumptions appear to have come from a review of the patent …

The Unofficial Apple Weblog Erica Sadun

Context & Ripple Effects

This is a one-day about-face. On July 9, Reuters carried JP Morgan analyst Kevin Chang's projection that Apple would ship a cheaper, Nano-based phone in the near term; within 24 hours the firm issued a new note walking it back, saying his assumptions had come largely from a review of a patent filing rather than supply-chain evidence. The retraction is itself the story — CNET picked up both beats, which shows how far a single analyst note on Apple travels even when the underlying sourcing is thin.

First-order effects

  • Investors who positioned around Chang's July 9 call now have to discount it entirely, since JP Morgan itself says the projection rested on patent reading rather than channel checks.
  • Apple's rumor cycle loses its freshest institutional-sounding data point inside one news cycle, with the firm's own retraction undercutting anyone still citing the note.

Second-order effects

  • Other brokers publishing Apple product speculation face a raised credibility bar: this episode shows that a note sourced to public filings can be publicly disavowed by its own shop within a day.
  • Patent-based product rumors get cheaper to produce but riskier to trade on, pushing differentiation toward analysts with actual component or supplier visibility.

Third-order effects

  • If the pattern holds, sell-side Apple research will keep generating headlines from intellectual-property filings, with retractions arriving only after market-moving coverage has already spread — an accountability gap between publication speed and verification.

The trend: Sell-side Apple product forecasts are increasingly built on patent-filing archaeology rather than supply-chain diligence, making fast retractions a recurring feature of the Apple rumor economy.