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Chronicles

The story behind the story

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Taking On the Database Giants

Can open-source upstarts compete with Oracle, IBM, and Microsoft?  It's an uphill battle, but customers are starting to look at the alternatives  —  OPEN SOURCE'S NEW FRONTIERS>> … Rick Herman is awash in digital data.

Business Week Sarah Lacy

Context & Ripple Effects

As of early February 2006, Business Week frames a contest the trade press has mostly treated as a footnote: open-source database upstarts going after the relational strongholds of Oracle, IBM, and Microsoft. The magazine's own reporting concedes it is an uphill fight, but the confirmed signal is that enterprise customers — exemplified by data-heavy operations like Rick Herman's — have begun putting the free alternatives on the evaluation list alongside the incumbents.

First-order effects

  • Oracle, IBM, and Microsoft now face procurement conversations where an open-source option is on the table, forcing each to justify per-seat and per-processor licensing on grounds beyond feature checklists.
  • Open-source database projects get their first broad enterprise audience, as mainstream business coverage like this piece legitimizes evaluating free software for production data workloads.

Second-order effects

  • Incumbents' likeliest counter is price and bundling rather than features — discounting and support-package competition aimed at exactly the cost-sensitive mid-market accounts the upstarts target first.
  • Systems integrators and resellers who built services businesses around the big-three databases gain new billable work migrating or co-existing deployments, whichever way each customer decides.

Third-order effects

  • If customer evaluation becomes routine, the database market's center of gravity shifts from license revenue toward support contracts and hosted delivery — a structure in which the giants defend share through services rather than upfront fees.
  • Sustained open-source pressure would push the whole category toward commoditization at the low end, concentrating vendor profits in mission-critical deployments and management tooling.

The trend: Enterprise database purchasing is drifting from license-locked incumbency toward open-source alternatives, with Oracle, IBM, and Microsoft increasingly forced to compete on price and service rather than lock-in.