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Epic v. Google: in a compliance hearing, a judge orders Google to remove “anticompetitive friction” for installing third-party app stores from its Play Store

Judge Donato was not having Google's ‘anticompetitive friction.’  —  One month after Epic Games and Google seemingly stopped fighting …

The Verge Sean Hollister

Context & Ripple Effects

Epic’s 2020 challenge targeted Play Store payment restrictions, and the ensuing jury verdict was followed by a court pledge to tear down Play Store barriers rather than closely manage Google’s operations. Google then obtained a temporary stay during its appeal, delaying the mandated changes.

The Supreme Court later declined to halt key parts of the order, and the compliance hearing now turns that remedy into a concrete requirement: Google must remove barriers affecting installation of third-party app stores through Play Store.

First-order effects

  • Google must alter the Play Store path for third-party app stores to eliminate the friction Judge Donato identified as anticompetitive.
  • Third-party app-store operators gain a court-backed route to reach Android users through Google’s distribution surface.

Second-order effects

  • Google’s control over how Android users discover and install alternative stores becomes a compliance issue, forcing product-design choices into the remedy’s scope.
  • Alternative app-store operators can compete more directly for developers and users once installation barriers are reduced, while Google must administer that access without recreating prohibited obstacles.

Third-order effects

  • The case moves platform antitrust enforcement from liability findings toward operational remedies that govern a gatekeeper’s distribution design.
  • If courts continue to police installation friction as well as formal access, app-store competition will be shaped increasingly by enforceable user-choice rules rather than platform-set defaults.

The trend: Platform remedies are increasingly focused on the practical steps users face when switching distribution channels, not merely whether alternatives are nominally allowed.