eToro agrees to acquire US-focused online brokerage TradeZero for up to $231M in cash and stock; TradeZero had ~$80M in revenue over the 12 months ended June 30
Quick Take — EToro agrees to acquire TradeZero, a U.S. online brokerage for active traders, in a cash and stock deal valued at up to $231 million.
Context & Ripple Effects
eToro’s purchase agreement for TradeZero follows its reported deal for crypto-wallet provider Zengo, which enables token-to-fiat swaps. Together, the two transactions place a U.S.-focused active-trading brokerage alongside eToro’s existing wallet ambitions.
The move also follows eToro USA’s SEC settlement that limited its U.S. crypto trading offering to Bitcoin, Bitcoin Cash, and Ether. Acquiring TradeZero gives eToro a separate U.S.-focused brokerage business with roughly $80 million in trailing 12-month revenue.
First-order effects
- eToro adds TradeZero’s U.S.-focused brokerage operation and its reported revenue base to its acquisition pipeline, subject to completion of the cash-and-stock deal.
- TradeZero’s owners and shareholders receive consideration valued at up to $231 million, while TradeZero becomes the U.S. brokerage target within eToro’s broader expansion effort.
Second-order effects
- eToro must allocate capital and management attention across two recently reported acquisitions—TradeZero in brokerage and Zengo in crypto wallets—rather than pursuing U.S. growth through its existing offering alone.
- The transaction makes TradeZero’s active-trader customer base and brokerage capabilities more strategically important to eToro as it operates under the constraints set by its earlier U.S. settlement.
Third-order effects
- If the transactions close, eToro’s U.S. strategy increasingly takes the form of acquiring regulated-adjacent trading and wallet capabilities rather than relying on a single crypto-trading product.
- The pattern points toward a broader platform structure in which brokerage and wallet functions are assembled through acquisitions, with U.S. regulatory limits shaping which products eToro can offer directly.
The trend: eToro is using acquisitions to assemble a broader trading stack while adapting its U.S. business to a more constrained crypto-regulatory environment.